Importance of marketing

As mentioned prior, I published my book Down on the Pharm several weeks ago and I have had quite a few people read it.  On the Kindle Direct Publishing – KDP website, there is a tool to view how many people purchased your paperback/eBook.  As you can see from the chart below, the volume of units sold significantly dropped June 17.  I realize I stopped actively marketing the book around this time, which could explain the drop.  It is a true testimony to how important marketing really is.

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Importance of marketing

I cannot emphasize enough the importance of marketing, especially when there is so much competition out there.  If you don’t market your brand, nobody else will.  We need to get out there and really advertise our brand to make sure people are aware we exist.  Too many times, my own company suffered low sales due to lack of advertisement.  I’ve had customers say, “where have you been?  I never knew you existed before.”  It is great the customer eventually did find my company, but imagine how many more sales I could have gotten if they found us sooner.

Just a refresher to what marketing is, defines it as the action or business of promoting and selling products or services, including market research and advertising.  It is pretty straight forward.  As a marketer, your purpose is to bring awareness to your brand and sell the shit out of your products.  As a key learning from my own experiences, never be afraid to put yourself out there and sell, sell, sell…  The great thing is, people want to buy stuff and you can be the person to sell it to them.

Short story from my younger years

As a 8 or 9 year old, I belonged to a bowling league.  All the kids in the league were asked to participate in a fund raiser, which can be burdensome depending on how you look at it.  We were asked to sell boxes of chocolate covered peanuts or almonds.  Every bowler in the league brought home two cases to sell.  The first night I walked around the neighborhood door to door selling.  Within twenty minutes I was sold out of my two cases.  My brother who was in the same bowling league did not sell any because he did not walk around door to door.  Instead I believe he eat a good portion of these chocolates himself.  My parents ended up buying a good portion of these chocolates from him.  I ended up bringing home a few more cases to sell.

The lesson here is, you cannot sell by staying home and using your own products.  You need to get yourself out there to show off your products and bring awareness to your brand.  If you are the type of person to get yourself out there because you are motivated to sell and you believe in your product, then your customers will probably buy from you.  Hearing the word ‘no’ is not always the most awful thing and when you figure out it’s not the worst thing in the world, you will not fear it as badly.

No matter what brand you are bringing awareness or what products you are selling, get out there and start your journey.  Make sure you bring as much awareness to your brand and products, so it becomes a household name.  We must also make sure our customer service is on point.  With so many review apps available today, one mess up can lead to a bad review and cost your countless future customers.  Every customer matters!  Every experience you give them matters!  Keep these things in mind.

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